Situation Analysis

Business Model

1.1.1 - Agape Multimedia Production Ministries, will be offering multimedia services from preproduction to postproduction to distribution. Production services will be done off site. We will provide professional service and utilize quality equipment on all projects.  

We will make money based on the number of contracts / projects we obtain from faith-based, non-profit organizations and local talent. The organizations and their members will most likely be the end users.

1.1.2 - Most of our services will be offered as packages with varying prices.  Multimedia packages will range from 250 to 1000.  A typical transaction price will probably be about 500 dollars per contract. 

Competition

1.2.1 - The primary focus of Agape Multimedia Production Ministries will be video and film production within the entertainment industry specifically in the Bahamas. Currently there are no professional industry reports regarding film and video production in the Bahamas despite the growth the country has been experiencing and will continue to experience over the next several years.  However, the Bahamas Film Commission website provides general information pertaining to the growth within the industry, which they have been learning how to capitalize on over the past few years, by advertising our location and production services to the world.  

1.2.2 - The trend within the industry today is about delivering and communicating messages as instantaneous as possible. Hence learning how to tap into and capitalize on the digital world through branding, web presence, social and mobile media applications will be pivotal options to consider when we are distributing and publishing the content we create. If utilized appropriately Internet Marketing and Digital Media can be used to save a substantial amount of money as well as attract more business. With digital the footage is stored on a hard drive / memory card which saves in terms of purchasing tapes or decks; with advertising online and using digital signage, I don’t have to pay for paper, ink etc.   

Customer

Media production companies in the Bahamas are as followers…

Keen I Media mostly B2B and somewhat B2G, dealing with most for profit and international businesses, highlight their photography and weddings services. 

Merlin Production LTD, mostly B2C, highlights their wedding packages, target audience are mostly local consumers and businesses. 

Bahamas Christian Network (BCN) is generally a broadcasting production company, dealing primarily as B2B whose end user is the consumer.

1.3.1 - The demand of production services within the Bahamas is truly growing, however the integration of using the Internet to market the business services and products are slowly being integrated. Keen I Media has the most comprehensive presence in terms of Internet marketing and digital media, they are tapping into utilizing the social media components. 

1.3.2 - Agape Multimedia Production Ministries will mainly function as a Business-to-Business company, servicing consumers from time to time. Our target audiences are the faith-based and non-profit organizations within the Bahamas. However our primary objective is to provide multimedia services to group, organization or purpose who wants to deliver a message of hope.