Goals & Objectives

Objective:     Establish brand recognition!

Goals

•  Create a business website and join other social networks to encourage community.
•  Utilize an interactive platform.
•  Incorporate blogs, message board and forums.
•  Incorporate the multi-layers of social media by creating spaces for video, photo, music, and live casting.
•  Share production content to offer value.

Key Performance Indicator

            Track the number of people who subscribe / join the home website and/or social networks.

Target

            500 monthly 

Objective:     Communicate and cultivate reel hope through webinars.

Goals:

• Purchase online meeting and video conferencing software such as webex and/or got-to-meeting to conduct webinars.
• Communicate this service to clients via evites, emails, blogs, etc.  
• Invite subscribers to participate in live webinars – public or intimate
• Conduct polls / surveys asking visitors/subscribers what they would like to know about my company and the products we produce.
• Promote service by offering incentives to those who sign-up, such as a chance to co-host webinar once during the year.
• Post recorded webinars and make them accessible to registered users or those who sign up.
• Post a teaser trailer /snippet of webinars on website for anyone to view.

Key Performance Indicator

         Count those who accept invite and register for webinar.

Target

         50 people per month 

References

Matson, Y. (2010, June 1). 10 reasons why your company should do webinars. Retrieved from http://b2b-marketingblog.com/2010/06/10-reasons-why-your-company-should-do-webinars/

Raposo, V. (2009, September 19). How to Boost brand recognition. Retrieved from http://www.smallbusinessbranding.com/1365/how-to-boost-brand-recognition/