Sunday, November 14, 2010

The Leadership Portfolio

My definition of success is:

Knowing God and His desires for me;
Growing to my maximum potential; and
Sowing seeds that benefit others. 
(Maxwell, 1993)

The Summaries and the Learned

August 2009: Executive Leadership

I am a learned leader. The reasons being; I have seen leadership modeled most of my life, understand the principals of self-discipline and integrity, and have been training myself over the course of the years to have a positive attitude and influence in the lives of others, while maintaining vision throughout and
embracing productive change.

The Leadership Skills Assessment:

Highly Effective (HI) 
Integrity
Attitude
Self-discipline

Need Improvement (NI)
Priorities
People
Staff Development

Learned: There are two pertinent words that are synonymous with Leadership, they are influence and people (followers).


"A leader is great , not because of his or her power, 
but because of his or her ability to empower others."
(Maxwell, 1993)

September 2009: Project and Team Management 

The Team Charter Project:

WXYZ – Channel 45 Fundraiser
The Green Jam: Save the Station, Save the Planet
             

Created a Proposal for Channel 45 that incorporated a Technical, Management, Deliverables, Costs, Biographies and Appendix Section. 



Presented by The “A” Team
Jodi M. King
Brandon Thomas
Shekeyna Black
Bryant Davis
Ashanti Thompson

Learned: Teamwork requires litheness, the willingness to finish no matter the setbacks.


“A great leader develops a team of people who increase production”
(Maxwell, 1993)

October 2009: Business Storytelling and Brand Development

The Book: The 22 Immutable Laws of Branding by Al and Laura Ries

The Story: My passions of life are my love for God, people, and the magic of multimedia.

The Brand: “Reel” hope for your ministry. 

Learned: If the story captivates then the brand will resonate.

"The Power of a brand lies in its ability to influence purchasing behavior"
(Ries, 2002)

March 2010: Entertainment Business Finance

Book: Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

Commercial Banking: 
Interviewed Mrs. Dawn Romero
Vice President and Customer Service Manager 


“Be wise with making financial decisions”
(D. Romero, personal communication, March 15, 2010).

Learned
Financial Literacy = Assets, and Residual Income.
I must develop financial intelligence.
I need to acquire the ability to have my money work for me, which will be my key to financial independence. 


“The single most powerful asset we all have is our mind”
(Kiyosaki 1998).

As stated in, Financial Entrepreneurship, “to achieve a financial objective, a businessperson must be both a manager and a leader” (Adelman, & Marks, 2009).  

April 2010: Negotiating and Deal Making

Books: 
Getting to Yes: negotiating agreement without giving in by
 Roger Fisher, William Ury and Bruce Patton



Beyond Reason: using emotions as you negotiate by Roger Fisher and Daniel Shapiro















L
earned


Principled Negotiation
Separate the people from the problem
Focus on interests, not positions
Invent options for mutual gain
Insist on using objective criteria










Interviewed: Craig Woods

Film Commissioner of Bahamas Film Commission. 

“It is beneficial to practice, read and engage in sensible conversations”
(C. Woods, personal communication, April 9th 201
0)


"Negotiation involves both your head and your gut - both reason and emotion.
(Fisher, Shapiro, 2005)

May 2010: Product and Artist Management

Books:

The Business of Artist Management by Xavier Frascogna and Lee Hetherington
The Product's Manager Field Guide by Linda Gorchels 

Interviewed Ginny Mitchell
Co-owner of Digital Media Factory
Singer / Songwriter / Musician 

“Essentially each product is a project and each project has an end product.” 
 “Its all about relationships, building and fostering networks”. 
“Every one wants to be heard, listened- to and addressed appropriately – follow-up is important; you have to make sure to stop long enough to appreciate people”
(G. Mitchell, personal communication, May 31 2010)

"The key to constructive self-appraisal is honesty"
 (Frascogna, & Hetherington, 2004).


People want to be appreciated, not impressed.
They want to be regarded as human beings,
Not as sounding boards for other people’s egos.
They want to be treated as an end in themselves,
Not as a means toward the gratification of another’s vanity.
(Sidney J. Harris, Maxwell, 1993)

Learned: People truly are the most appreciable asset; no matter the business or task

June 2010: Advanced Entertainment Law


Books:
Cyber Law: a legal arsenal for online business by Brett Trout
The Permission Seeker's Guide through the Legal Jungle by Joy Butler 

Media Concentration in the Entertainment Industry
Stanton “Larry” Stein
Entertainment Media Litigator

Learned: The Liabilities

Being apart of the appropriate guild is useful to protect oneself as an independent operator or talent within the industry.
Adhere to the rules of confidentially agreements and you would not have to suffer the consequences for breach of a contract.
Have a lawyer to represent you!




July 2010: Media Publishing and Distribution
Book: Entertainment Media Publishing and Distribution by Kim Craft

Film Production Plan – Agape Multimedia Production Ministries
The Contents
Mission Statement
Executive Summary
Company Description
Product
Manufacturing and Distribution
Marketing and Promotion


Knowing how to create works innovatively and yet independently that would generate an audience will be paramount. Understanding the value of financial literary and how to be shrewd in marketing and promoting 
will be some of the more influential techniques of ensuring success.


Learned: The New Era of Distribution and Publishing is Do it Yourself (DIY) and Print on Demand (POD).

August 2010: Digital Media / Internet Marketing and Search Optimization

Book: Search Engine Optimization (SEO) Bible by Jerri Ledford

The Blog Post

“In general, has the Internet diminished our ability to think critically, 
or are we more informed than the previous generations – or both?”

The Internet provides a give and take method of consuming information. However we should not rule out older forms of acquiring information. Balancing this act would rule out the notion of critically scrambled thoughts due to Internet use.

"Search Engine Optimization is not for the faint in heart. 
It requires a lot of time and a lot of hard work.
What it doesn't require is a professional.
Anyone with the time and desire to do it can learn the most successful strategies of SEO."
(Ledford, 2009)


September 2010: Mobile Marketing and Commerce

Books:
Mobile Marketing: finding your customers no matter where they are by Cindy Krum 
The Mobile Marketing Handbook by Kim Dushinski  


The Research and Analysis

Interviewed 12 persons, used 5 subjects responses.

Omar El Chebini / 23 - College Student
Theresa Thompson / 52 - High School Teacher
Jarad Forbes / 18 - Student
Laney Sofranko / 52 - Security Officer
Eric Ostrander / 42 - Supervisory Security Officer 

Survey Sample

How do you feel about mobile marketing as a consumer? Do you participate in mobile marketing subliminally?

In terms of mobile marketing, three of the individuals have disregard for it as consumers. These subjects do not believe that they participate in mobile marketing subliminally. The 18 and 42-year-old subjects consider mobile marketing as a consumer to be a rewarding avenue. They both agree that they participate in mobile marketing subliminally as everyday consumers of mobile devices
.


October 2010: Business Plan Development

Book: The Successful Business Plan: secrets and strategies by Rhonda Adams

The Value of a Business Plan

The Business Plan Experts:

Shawn Brodof: MBA, LPBC | Licensed Professional Business Coach

“Your vision has to be crystal clear or you're going to flounder because the day-to-day grind will wear you down” (Evans, 2010).


William Sahlman:

“When you think about a business plan, think about the distinction between a snapshot and a moving picture …you need something that moves with your business ” 
(Gallo, 2010)



The Conclusion
 Having a business plan is extremely valuable.
The experts see it as guide.

Expert Rhonda Abrams (2003) says,
“If you don’t know where you are going how will you know when you are lost?”

Learned: I have concluded the business plan is the roadmap that allows one to navigate their way successfully from conception to execution of their business.

"All great leaders posses two things: one, they know where they are going,
and two, they are able to persuade others to follow".
(Maxwell, 1993)